For Helou, we developed a packaging line that aligns with the look and feel of the store. On the one hand, they have a small paper tote bag with a sophisticated gold hotfoil with embossing, ideal for a luxurious look.

We also designed a reusable cotton tote bag with a jute trim on the sides. The mix of cotton and jute creates a surprising combination that really makes the bag stand out and give it a unique character.